When a real estate brokerage represents a seller, it must do what is best for the seller of a property.
A written contract, called a listing agreement, creates an agency relationship between the seller and the brokerage and establishes seller representation. It also explains services the brokerage will provide, establishes a fee arrangement for the REALTOR®’s services and specifies what obligations a seller may have.
A seller’s agent must tell the seller anything known about a buyer. For instance, if a seller’s agent knows a buyer is willing to offer more for a property, that information must be shared with the seller. Confidences a seller shares with a seller’s agent must be kept confidential from potential buyers and others.
Although confidential information about the seller cannot be discussed, a buyer working with a seller's agent can expect fair and honest service from the seller’s agent and disclosure of pertinent information about the property.
Of course, we have information about market trends and comparative neighbourhood prices at our fingertips. We will provide you with a detailed report on current real estate conditions including comparable active and sold listings. These tools are the foundation for developing a strategic, competitive listing price on your home.
Equally important is our insider knowledge of the neighbourhood not accessible to other realtors. We are active residents in the community so we are know what’s going on behind the real estate scene.
Marketing Your Home Globally & Locally
Everyone knows more exposure means a better chance at getting your property sold quickly. We don’t limit ourselves to marketing in the immediate area. Knowing the calibre of our clients’ homes, we market your home to buyers world-wide. We design and implement a customized marketing plan, putting your home’s best face forward.
Online Marketing
93% of homebuyers look for properties for sale online so we market your home on targeted websites. This includes:
- Royal LePage Real Estate Services national website. www.royallepage.com
- MLS.ca® , a nation wide Multiple Listing Service for the consumer’s use. www.mls.ca
- Royal LePage R.E.S. Johnston and Daniel Division, Brokerage website. www.johnstonanddaniel.com
- Our own website. www.twoperspectives.ca
- An option to advertise your home within The Luxury Portfolio for worldwide coverage. www.luxuryportfolio.com
- Social Media: Facebook, Marketplace, LinkedIn, and Twitter.
- Your own property webpage giving the Internet world direct access to your property.
- Real Webleads.
- OBEO.com
Premium Newspaper Advertising
A premium advertisement including a photograph in the Friday Globe and Mail Real Estate section, reaching over half a million Globe readers in the GTA alone.
Little Extras That Matter
Pennie and Helen will creatively market your home and take the time to find the unique selling features to captivate the right buyers. Pre-listing consultation and detailed plan on what is required prior to listing your home to maximize selling price. Superb quality colour Home Feature Sheet using an OBEO professional photographer and designer.
Optional Carson Dunlop pre-listing home inspection.
Catered Agent Open House.
Optional public Open House (at Seller’s discretion).
Flowers and other detailed enhancements provided for Open House.
Professional floor plans detailing the layout and dimensions of your home (using Planit or True Plan software).
Reflective For-Sale lawn sign available if desired.
Open House Feature Cards highlighting special features.
“Please Remove Shoes” card for the front door.
Regular email or phone updates, your preference on the market response to your home.
In-House Mortgage Broker: immediate access to financial strategies and solutions.
Legal Counsel: access to our experienced legal advisor available to assist with complex legal issues which may be related to your sale.
Relocation Services: whether you need assistance with a corporate or an individual relocation, we can help you feel at home anywhere in the world.
Downsizing Strategies: you may be selling your home to downsize and we have experience and advice to help make this transition easy.
Comprehensive Pricing Research: We do our due diligence! We access the MLS system, the Land Registry system and MPAC, allowing us to establish the best listing price based on current market statistics, property tax information, and neighbourhood demographics.
